This year, Heineken is pushing samples of its new Extra Cold draught system by giving tastes to passers-by at its Red Star Cafe on the stadium grounds.

FORBES: Open Sponsors, Open Wallets

In addition to its Red Star Cafe sampling site, the company is unleashing vendors with funky-looking space age backpacks to dispense Heineken beer to fans in the seats.

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The stadium plans include a gym, a club shop, museum and cafe, and the whole facility would be lit at night by a red glow.

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Red beans and rice, fried chicken and corn are on the menu at the Kids Cafe Mardi Gras party.

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