Although the ending was never in doubt, Mayweather came out of the ring beaming with the satisfaction of someone who had just earned his red badge of courage.

WSJ: Mayweather's Next Opponent: History

The club also hopes that the rebranding of the team's main colours from blue to red and featuring a dragon on the team badge will help secure "future commercial opportunities".

BBC: Cardiff City in ?13.6m accounts loss for 2011/12

This year some lucky bloke will get a red 12C Spider outfitted with a stainless-steel numbered badge, matching McLaren luggage, first-class travel to London, dinner with McLaren Chairman Ron Dennis, and a tour of the McLaren Technology Center.

FORBES: The 2012 Neiman Marcus Christmas Car Is A $354,000 McLaren

Tinbergen started the fashion for using sticklebacks to study mating strategies by showing that the red belly which a male develops when he is ready to breed is a badge that promotes aggression in fellow males, while signalling to females that he is available to court them.

ECONOMIST: Birds do it, bees do it | The