And yes, the once tradition-laden Celtics have a dance team, a 21st-century staple that the partners added shortly after the passing of old-school patriarch Red Auerbach in 2006.

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At the same time, the old adage that defense wins championships is less true in 2011 than it was in the halcyon days of Red Auerbach's dynastic Celtics of the 1960s--those days of yore when Fortune 500 companies could tell the mainstream media "no comment" when a crisis hit until they figured out their strategy days later.

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