Like any business, we're also looking for ways to get more bang for our buck, by promoting innovation and cutting red tape.

WHITEHOUSE: Budgeting for a New Era of Responsibility

The Mars Society is a privately funded organization dedicated to promoting human exploration of the Red Planet, and the recent find will give the society's president Dr Robert Zubrin and his team more hope for a manned mission.

CNN: Life on Mars?

We've slashed red tape and built effective partnerships on a range of uses, from promoting fatherhood here at home to spearheading interfaith cooperation abroad.

WHITEHOUSE: President Obama Speaks at National Prayer Breakfast

One aspect of the campaign focused in particular on young men, even heavily promoting the new exchange on TV during Red Sox games and hosting an annual "Health Connector Day" at Fenway Park.

WSJ: Ezekiel Emanuel: Health-Care Exchanges Will Need the Young Invincibles