In the Philippines the company boasts Chinese fast-food chain Chow King, Red Ribbon bakeries, Mang Inasal grilled chicken outlets, Greenwich pizza parlors and its U.S. chain Burger King franchises.

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King entered the court in a red velvet chair carried aloft by four bare-chested college football players, before Riggs followed in a rickshaw drawn by a group of scantily-clad models.

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At a dinner squeezed in after The NewsHour with Jim Lehrer and before Larry King, he orders a hamburger with absolutely nothing on it, a fetish of the unapologetic red-meat eater who doesn't want so much as a sprig of parsley between the bun and the burger.

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