By testing the cadence of cart recovery marketing campaigns, etailers can tailor their approach to unique audiences and increase the probability of success.
Williams are testing a flywheel kinetic energy recovery system - the device that stores energy under braking - and have set up a company to develop the technology both for Formula One and further applications outside the sport.
But they have since roared back, partly because British companies have had no choice but to live with a testing exchange rate and partly because of the recovery of other European economies.