It's important to recognize how valuable those trends will be for us.

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But in a world where corporate marketing executives use the word "viral" as if it's going out of style, you'd think PR execs would recognize that campaigns and trends that indeed go viral are largely humor-based.

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Figure out what new trends are developing, and learn to recognize growth opportunities.

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Not the ones about frustrated shoppers taking their business elsewhere frequently to competitors but rather the fact that such a huge portion of businesses have either failed to recognize or failed to act upon the blindingly obvious trends toward mobile search, mobile shopping, and mobile purchasing.

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Corporate executives who understand these new trends and steer their companies in directions that recognize(s) that they are not just about making profits regardless of the social and environmental costs will thrive.

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McFadden says that eventually, when SOCIALSPREADS starts to see more clear trends develop with increasing amount of data generated by users and the site begins to recognize consistent winners and losers, he will charge money in a premium package for that information of consistent winners, losers, and geographical information, but the basic lines will continue to be free.

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