With Brooke Shields we set out to raise awareness among women that we make something other than just recliners.

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Engineers and designers eagerly watch as we test out plush seat recliners, back massagers and high-end audio systems all of which seem taken straight from a multimillion-dollar mansion.

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Result: He stocked more popular items, including futons and drapes, and displayed them more prominently on Northern's Web site, while recliners and mattresses temporarily took a backseat.

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Not only is La-Z-Boy is gaining share overall, but its sales of stationary furniture, the larger segment of the furniture category and the one previously underdeveloped by the brand, are growing faster than recliners.

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After his father's battle with cancer, Nick and his dad had stayed at Penny's sprawling house, with its 12-foot-tall entryway, its waterfalls by the swimming pool and movie room with leather recliners and a screen the size of a small-town cinema.

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