The South Africa divestment campaign of the 1980's taught Americans a compelling lesson: When companies receivea unified messagefrom state pension systems and other institutional investors who follow their lead, they respond.
One-third of mobile banking users say they receive text message alerts from their bank, and a majority of this group receives alerts for a low balance.
The text message you receivefrom your rosebush, in this case, is really an invitation to a smarter world, a world where ordinary objects are transformed and enlightened so they can serve you better.