The Wests could not recall any red flags, and the investigators and forensic accountants on the case said that the particularly nice paper on which Southern Financial printed its financial statements was the only thing investors might have noticed as unusual.

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And thanks to Oprah, recall how we thought red meat was going to kill us?

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Trade groups for meat producers have questioned the link between red meat and cardiovascular disease on the grounds that studies that ask people to recall what they ate over long periods are imprecise.

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"If they did a hardware recall it would have much bigger brand implications, " says James Fox, chief strategic officer of Red Peak Group, a marketing consultancy.

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