National Amusements has equipped half of its 1, 000 cinemas to handle simulcasts or rebroadcasts of sports events, concerts and comedy shows.

FORBES: Screen Play

After all, to relinquish in perpetuity all rights pertaining to the use of the names, images and likenesses in ways including TV contracts, rebroadcasts of games, and video game, jersey and other apparel sales is a pretty harsh ask of a young kid.

FORBES: Student-Athletes Destined to Receive Royalties for Licensing, Merchandise Revenue