If you start showing reasonable profits, the monopoly will put your rates up.

FORBES: The Rail World

Both the Telegraph and Mail groups (plus also the Express) make reasonable profits.

FORBES: Why I Think The New York Times Is Going To Go Bust

But the delivery of those incremental subs into incremental profits seems a reasonable likelihood.

FORBES: Netflix: Citi Stays Bullish; Sees Free Call On Non-U.S. Ops

But with stockmarket valuations still stretched to, or beyond, reasonable limits, any disappointing news on profits could prompt a disproportionately large correction.

ECONOMIST: The Asian effect

Total is a globally-diversified energy firm trading at a very reasonable price of 7 times expected 2013 profits, and it yields a handsome 4.3% in dividends.

FORBES: 5 Solid French Dividend Stocks

Those inclined to hold for the longer-term will have plenty of opportunity to see how the stock is trading and how the fundamentals are shaping up to make a reasonable decision, to hold the stock or take profits.

FORBES: Back Up The Truck And Buy Facebook

He should pay a reasonable wage, charge a fair price, and be decently restrained in the way he spends his profits (which, the shrewd Islamic economist points out, ought to be good for investment and healthy counter-inflationary).

ECONOMIST: A survey of Islam and the west