The reason can lie in execution: some firms have obtained capabilities that enable them to implement and hence profit from the strategy better than others.

FORBES: Let's Face It: In Most Industries, Firms Pretty Much Do the Same Thing

Ms. Lewinsky especially had no reason to lie to Dr. Kassorla and Ms. Estep, to whom she related the facts in the course of a professional relationship.

CNN: There is Substantial and Credible Information that

One of the strategies that experienced police interrogators use is to ask a series of non-threatening questions while observing how the subject behaves when there is no reason to lie.

FORBES: 12 Ways To Spot A Liar At Work

The reason for the synergy may lie in the drugs' complementary mechanisms.

FORBES: Genentech's Next Move

There's a reason it's so easy to lie to small kids ("Santa really, truly did bring those presents") and that's because they're functional illiterates when it comes to reading inflection and facial expressions.

CNN: We never talk any more: The problem with text messaging

Tommy, we have good reason to believe, was able to pass at least one lie-detector test with his original story.

CNN: Moxley Case: Excerpts from the Sutton Report

Uxbal is not a man to lie back and ruminate at leisure, for the simple reason that he has no leisure.

NEWYORKER: Miles To Go

One reason I am anxious to make a big speech about men, boys and male identity is to nail the lie that feminism is somehow the cause of the problem.

BBC: Diane Abbott