This is partially the reason that companies announce their intentions to run ads weeks before the game, and run teasers on YouTube to hype their spots.

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Brownlee concedes there's no reason to think the men had evil intentions, but he says nonetheless they put America at risk.

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You see as much enthusiasm for homeopathy, chiropractic, herbal remedies and other forms of folk medicine on the far right as on the far left, and for the same fundamental reason: distrust of expertise, of the scientific method, and of the good intentions of the authorities.

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