But there could also be a Catch-22 at work: If the established musician does something really fresh, her audience is unhappy she's strayed from what they know and like.
"In California you see people exercising at 05:15 and it's either great for them or it is part of a really neurotic psychosis where they're desperately unhappy because they're getting older, " says Ed Saxon, who produced the film Fast Food Nation in 2006.
And how dowdy does Hedda's needy maiden aunt (Julie Hamilton) really have to look in order to make sure you empathise with the unhappy bride's marital prison?