"If you put out ideas that are really thoughtful and thoroughly vetted, there's less of a likelihood that we will get an overreaction legislatively, or any other way, to jump toward knee-jerk solutions that are sub-optimal, " Paulson says.

FORBES: Magazine Article

For those who take a less "bah humbug" view, the young Scottish actor's family has been interviewed, assuring us that Lewis is really as thoughtful as the lad in the ad.

BBC: Ad breakdown: The John Lewis Christmas ad

For example, Gar Alperovitz, a professor of political economy at the University of Maryland, wrote a really excellent, thoughtful op-ed piece in the NYT last month about just this fact.

FORBES: Are We Wandering Toward Socialism?

"He's rather shot our fox really" said the thoughtful delegate, already working out how best to respond.

BBC: Is Carwyn out-foxing Plaid's USP?

Email is good at some things that IM is not, like composing a long, thoughtful reply, writing poetry or essays, or really anything where you need more than the granularity of a single line of text in which to compose your thoughts.

ENGADGET: Interview with David E. Weekly, Founder of Coceve and www.IMsmarter.com