This experiment, along with its ancillary marketing, point to something really exciting about Nanoracks opening up a relatively inexpensive platform for a wide variety of scientific research.

FORBES: The Final Frontier For Whisky

The kind of openness and variety of the PC and the kind of very inexpensive deep integration that Xbox represents really bootstrapping off of video gaming but being far more than that.

ENGADGET: A lunchtime chat with Bill Gates at CES

"Reality shows may be inexpensive to make, and if you hit big you really profit, but such shows lack repeatedly, " she says.

FORBES: For CBS, Reality Bites