"You know, I really admire you for standing up for what you believe, " he says.

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Yes, I really admire Pepsi and Kraft for their vision of the future.

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But I really admire the lesser-known advocates for women, like Edna Adan, who has dedicated her life to saving the lives of women in Somaliland.

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"At this point, what they need to do is re-establish the authenticity of their cause and the way to do that, in my opinion, is to reconnect with what people really admire in their heroes, " Martin said.

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What women do you really admire?

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We are really about finding things through people whose taste you admire.

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Can it really be true that a clutch of Olympic bullion might cause the wider world to admire a country, or most importantly in the case of Britain, reassess old attitudes towards it?

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