The existing US grid is really an ad hoc assembly of many networks that grew together and gradually developed interties and the ability to sell power to each other.
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Are they really just an ad agency with some nice tech attached?
We want to believe the woman in shampoo ad really does have flowing, wavy hair as she prances in the field of daisies.
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We know that as a network executive, ABC's President of Advertising Sales Mike Shaw has a vested interest in the survival of the traditional 30-second commercial, but his recent assertion that consumers don't really care about the ad-skipping functionality of their DVRs strikes us as being way off the mark.
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To goose sales in this category, it doesn't really pay to spend more ad dollars.
The real question is whether the ad generates enough patients to really ring the Dendreon register.
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It is well worth spending limited resources on one really beautiful action like a well designed ad as a means of starting to introduce prosperity into a brand.
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And he references a study that really doesn't do what the Clinton ad says it does.
For those who take a less "bah humbug" view, the young Scottish actor's family has been interviewed, assuring us that Lewis is really as thoughtful as the lad in the ad.
That an ad company (which is what Google really is) designs driverless cars for example.
We're looking at what else is there that would really add a large number of eyeballs and a great ad inventory base to your existing business.
But how to stand out in a category no one really wants to hear about--and with a modest ad budget?
Or is this really no different than his stories appearing next to a Samsung ad, or his blog posts being sponsored by Samsung?
And whether they make record prices, or whether not a single paddle goes up for any of these starring works, the market will collapse only if we forget what really matters here: not the superlatives, not the ad-speak, not the money, but the art.
But how is creativity really treated, beyond the reality distortion field of such misty-eyed ad campaigns?
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Am I really in a position to judge, say, whether an adult diaper ad is on the mark?
Will people really buy more cars if they relate to the Average Joe in a Honda ad?
And I wonder if even guys who go for that sort of thing really want to hear the director, the photographer, and the models talk about making an ad.
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So there's always a risk of the opposition coming in with this type of ad to try to undermine the president's credibility and take away what is really his strong suit.
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