At that moment, I realized the problem that's been plaguing RIM as of late -- and not just in its tablet strategy, but its phone strategy as a whole: it doesn't know who its products are for and subsequently can't deliver.
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Sometimes, these rotations bring big payoffs, such as when 3M realized that the problem of laptop battery life was really a problem of energy used up too quickly for illuminating the screen. 3M researchers applied their knowledge of see-through adhesives to create an optical film that focuses light outward, producing a screen that was 40% more efficient.
During that time, with Ronald Flowers as my guide, I realized that the more fundamental problem was that IRC 107 was, arguably, unconstitutional.
Once we delved further into the market, we realized that aside from solving a very important problem for American women, lingerie is big business in America and around the world, with a lot of potential for new companies to come in and really make their mark.
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Whoever bought gold last Friday as the market pushed to a five-week high realized they had a problem when there was no follow to start this week and liquidated those positions as the market started to move against them.
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By adjusting protein levels with a drug, he realized, it just may be possible to reverse the problem.
The problem to be tackled, he realized, was how to get the big publishers to agree to lending of e-books.
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The size of the problem is big, bigger than anyone realized.
Asking a few targeted questions of customers, Jane realized that they were using the products together to solve a problem, but the combined products were cumbersome to use.
Committee members realized they'd spent a lot of time wrestling with the problem of teen smoking without talking to the real experts.
After tinkering for a few weeks, Howard realized he could stabilize the molecule (and thus eliminate the toxicity problem) by adding a single chlorine atom.
To further dull the pain, she drank, developing a problem she later realized was alcoholism.
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Roitblat realized that his work could be used to solve Kraftsow's problem as the two old friends talked on the phone one night, and DolphinSearch was born.
Yet (as McClure certainly recognizes), many incredibly successful companies in the valley started off focused on a very narrow problem, then subsequently realized their solution or approach could be applied or redirected to a larger opportunity.
"I realized that sitting in Lagos was a problem: You contract to buy two weeks forward, and the guy brings the cashews 600 miles from the farm gate, " says Verghese.
Just one problem: Madrona's new fund realized a measly 2.6% internal rate of return in the past year.
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