In the 1990s, Brosnan's Bond has made the final shift to contemporary PC reality without losing that imaginary edge.

BBC: The many faces of Bond

Looking down on the nearby Chrysler Building and the nose of the Flatiron Building was unreal, like Google Earth or tilt-shift photography jumping into reality.

BBC: At 80, the Empire State Building strikes back

Treblinka became real, the shift from myth to reality took place in a blinding flash, the encounter between a name and a place wiped out everything I had learned, forced me to start again from scratch.

NEWYORKER: Witness

With the strait-jacket of the Cold War removed, all sorts of tensions were released and, while its strategic significance can be debated, the economic shift to Asia is an accelerating reality.

BBC: US candidates face up to foreign policy dilemmas

That does not represent a shift in demographics, but a shift in thought inspired by a new reality.

CNN: How Obama made opportunity real in America

The article notes that the company has "explored such a device for years, " but that exploration is getting closer to reality now that the smartphone universe is beginning to shift in a major way.

ENGADGET: Apple rumored to (again) be working on a cheaper iPhone, could arrive in late 2013

For Mr Atwal, from Gartner, the shift to smaller PCs was also an indicator of the reality of the broader PC market.

BBC: Raspberry Pi and the rise of small computers

The television and film industries are motivated to be part of this shift to a content on-demand-on-all-devices-type reality that is evolving every day.

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