Two of the areas that seem most promising to me, in terms of cultural impact, are the performance of electronic music and the real-time production of animation.
By plotting perceived humanness along the horizontal axis and eeriness along the vertical, Dr MacDorman says that he can recreate Dr Mori's chart of the uncanny valley, this time using real data about how people feel about a particular robot or animation.
Shazam incorporated it into its core technology, improving its accuracy, and added a layer of animation and visualization to create a fun and engaging way to see the lyrics in real-time with the song.