The tool works amazingly well in the idealized Zuckerbergian world where all Facebook members are real people who complete their profiles honestly and update them frequently.
Images of mock dating profiles outlining potential suitors' real personalities are being hosted on the force's social media accounts in an effort to unmask abusers' behaviour.
Take it a bit further by combining the information in your internal systems with data from social profiles and third-party data services to gain real insight into your prospects and customers.
At that time, the Federal Trade Commission investigated the merger of the online-ad company DoubleClick Inc. with a traditional mailing-list giant, Abacus Direct, over concerns that Abacus would merge its lists of people's real names and addresses with DoubleClick's Web-browsing profiles.