CMOs see the need to define the vision and path to real marketing transformation.
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He wanted to get ready for the day when the sellers' market ended and real marketing would be required.
However, the real marketing gold mine lies in the data about patients that drug companies are collecting from calls to toll-free numbers and visits to websites.
However Ben Page, chief executive of research firm Ipsos-Mori, told the BBC he believed the real marketing power of Twitter lies not with "historical" material, but with real-time search.
In the prosaic world of real estate marketing Mark Segal and Jeffrey Jones have found a rarefied perch.
Though the blog started as a way "to channel our anger, " co-founder Bridget Sweeny -- a real estate marketing casualty -- says they're now targeting others in their age group with an "irreverent, fun and cheeky" approach.
There is another solution: putting some real money into marketing the brands.
We are also currently using SAP In-Memory Computing technology to offer our marketing and sales organizations real-time insight into the marketing funnel and sales pipeline.
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Call it the Super Bowl of real-time marketing.
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Besides, this idea of paying people to do word-of-mouth marketing defeats the real intent of word-of-mouth marketing.
To combat such ads, the Agriculture Department has approved a program that will add a 15 cent fee to each real tree sold, with the funding going toward future marketing campaigns to promote real Christmas trees.
Her second venture, RealLead (mobile marketing for real estate) sold in early 2012.
Awareness, the byproduct of time and touchpoints, once held real value in the marketing process, but that value has been eroded.
All this week, Forbes.com will examine the imminent graying of America and its likely impact on finance, health care, marketing and real estate.
Risk management and protection may not be as sexy as exciting new marketing ventures or locations for your next shoot, but reality-based marketing and real engagement rarely is.
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For marketers: comprehensive, real-time relationship marketing is the new black.
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The type of post hoc study that Harvard did has to be moved into a real time dashboard for marketing and sales management as well as agents to see and use.
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Red Bull has been at the forefront of blending real sports thinking, and marketing, with eSports.
And with my marketing background in real estate, I realize how powerful testimonials can be.
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The advantages of lower real estate costs, smash marketing, and molding retail experiences for your brand cannot be undersold.
Advertisers, who have become nimbler at adjusting their marketing buys in real time in recent years, were quick to take note of the trend.
This is a real bureaucratic danger: A marketing or sales presentation is written and rewritten twenty times, and then seventeen different people review and approve it before it is ever tested in front of an audience.
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One of the challenges is convincing the public the helmet is for real, and on a limited marketing budget.
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Under her school of her thought, in order for social media marketing to have any real value we need to understand what people's actions really mean.
Another hotness indicator is the presence of those companies that have nothing to sell this year, but knowing they need to have a high profile at the show, substitute hype (usually crazy marketing stunts) for real products.
CoStar Group ( CSGP), a provider of information and marketing services to commercial real estate professionals in the United States as well as the United Kingdom, has seen consensus estimates fall meaningfully lower for both 2013 and 2014 following a rare earnings miss on February 27.
There was no real national distribution scheme, very little marketing and advertising, and no effective system of consumer finance.
The team spent most of its time developing games for EA, Namco and Real Networks, without any distribution or marketing muscle of its own.
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