It was offered tools to track utilization in servers, and typically found that several were no longer doing anything, but nobody knew for sure so they were left to run, with all the attendant power, cooling, real estate and software licensing costs.

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Huge parcels of software real estate are up for grabs, and companies are racing to claim theirs.

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At the same time investment into real estate has tripled, while both software and financial flows have more than doubled.

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The new guard who bought the Cirri may have lacked aviation pedigrees, but they were typically accomplished in fields outside aviation, including computers, software, high finance and real estate development.

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There are big risks: Unlike real estate, technology can walk out the door in a software engineer's head.

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If they can replace 100 to 200 Sun servers or x86 servers with two or three PURE systems they will have lower hardware costs, less to pay in software licensing, plus savings in the real estate, power and cooling.

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