Perhaps he put up his share of regional sports channel SportsNet New York as collateral or some of the real estate owned by Sterling Equities, the holding company for his MLB franchise?

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Though the blog started as a way "to channel our anger, " co-founder Bridget Sweeny -- a real estate marketing casualty -- says they're now targeting others in their age group with an "irreverent, fun and cheeky" approach.

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