Imagine something as real-looking as Benjamin Button but on the body of a massive Norse god.
Look out the window and you see the real world -- click a button on your iPad app and you can open the sunroof to see more of the same.
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Sharp, Bennett, James Coppinger and Simon Gillett all had chances for Dean Saunders's side, while the visitors, who slipped down to 16th following the defeat, forced David Button into just one real save.
Pressing another button takes you to related real-time posts, or wealth lists, or videos, or galleries on Forbes.com.
Add to the equation mobile sales devices and applications to manage individual accounts, and a direct sales force can be empowered to help customers choose items that suit their wants and needs, make references to past purchases, experience products first hand while visually browsing alternatives online, and make purchases in real time at the click of a button.
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With one button, you can broadcast yourself real time to your friends.
Adidas, for instance, with its agency partner iProspect, determined that including the real value of a click on a store locator button, which it had identified from store data, proved that mobile ads were paying off in in-store sales.
Immigration is a hot-button issue for sure, but a pretty real one for the millions of undocumented workers in the country and the millions of Americans who are out of work.
Unfortunately, users of HTC's latest smartphones will need to contend with a non-functional settings button, which is an unnecessary eyesore that hogs screen real estate.
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Another possible draw: the introduction of a service called Sea Smart, a one-button emergency gizmo, comparable to OnStar for luxury autos, with a panic button that sends a signal via satellite every ten seconds and offers real-time tracking of the distressed vessel on a 3-D color map back at Sea Tow's headquarters.
The power button however isn't your normal standby switch and is in fact, a real, live power switch.
Again, most of the real estate is devoted to your own game, with a black bar underneath reminding you which button to press when you want out.
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Lock the pitcher in, press a button, and within about 20 seconds you have a frothy cappuccino that tastes like the real thing.
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It is clear that real competition in search is far from being a click away, and that creativity and true innovation face the delete button.
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