This they do not only by cutting prices and offering wider choices, but also by allowing consumers to make real-time price comparisons and to switch rapidly (and frequently) to the cheapest provider.

ECONOMIST: Idea

At the flick of a switch, the screens display real-time connected data like recent Foursquare check-ins, weather, Facebook likes and Instagrams, along with team stats and facts and more for each individual stadium at once.

ENGADGET

But, at worst, Google Instant did accomplish one thing: It represented the first obvious innovation that Google has rolled out before Microsoft since Microsoft embarrassed Google with real-time Twitter search and other search innovations that appeared to catch Google asleep at the switch.

FORBES: Microsoft Bing Exec On "Google Instant," Says Bing Results Still Way Better