They will have access to real-time usage statistics and topic trending data so they can meet the needs of both the larger Forbes audience and those news enthusiasts following them.
Equally interesting is a separate, though related, piece of news, but which has gained far less attention: the league is directing its 32 clubs to display real-time fantasy football statistics at all games during 2011 season.
The application not only provides instantaneous updates on data that can eventually be discerned from the games final box score, but also creates insights using a combination of player and situation statistics that would otherwise never be available from traditional real-time communication channels.