In early use, the benefits of automated real-time changes seem apparent given the scale of some campaigns.

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When you pair this type of qualitative insight, at scale, with the powerful real-time data that we all expect from the Nielsen-Twitter partnership, you unlock endless possibilities for more relevant and more timely consumer engagement.

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By making it possible to track customers in the physical world as easily as we do on the Web, indoor positioning is poised to bring the power of web analytics into the physical world, giving us real-time insights into human behavior and habits on a massive scale.

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The first successful big data technology was enterprise data warehouses that implement massively parallel processing, scale to the petabytes, handle batch and real-time latencies with equal agility, and provide connectors to structured and unstructured sources.

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The U.S. is still stalled in the research phase and the ITIF report calls for a federal approach comparable in scale to the Interstate Highway System launched in the 1950s, with national real-time traffic information in the 100 largest cities by 2014 and a mileage-based user fee system by 2020.

CNN: South Korea and Japan streets ahead in smart transport

The auto industry has been working on so-called V2V technology for a long time but this is the first large-scale test to see how well it works in the real world.

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