Apple will offer the basics that drivers are used to: turn-by-turn navigation and real-time traffic updates with rerouting.

FORBES: Apple Wants To Help Drivers With Better Navigation

Both systems utilize Clear Channel's Total Traffic Network1 service to provide an overlay of real-time traffic events and conditions on the navigation map and allow users to create routes (or re-route) to minimize traffic delays.

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Perspective View: gives the user a closer view at the resort maps, facilitating navigation in real-time.

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Even with advances in GPS navigation, real-time traffic alerts and mapping, daily commute times are often unreliable, and relevant updates on how to avoid congestion often reach commuters when they are already stuck in traffic and it is too late to change course.

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Ovi Maps beta adds visibility to subways, trams and trains in 85 cities around the world, real-time traffic, safety alerts in or out of navigation mode, visibility to parking and petrol stations, and speed limit warnings.

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Current companies include Inrix, a fast-growing navigation and traffic technology company, and Awarepoint, which builds real-time location systems for hospitals.

FORBES: Brian Ascher