Active GRP will enable real-time decision making, allowing advertisers to make adjustments to their campaigns at the speed of the web.

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This can accommodate more real-time decision-making, while still correlating real-time data with historical data in traditional warehouses.

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The sensing is currently far easier than the real-time actuation and automated decision-making, but the latter is also getting better constantly.

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As the amount of information grows exponentially and the clockspeed of business gets faster, providing a streamlined flow of real-time data analysis and decision making in key processes will be the foundation for better performance and competitive advantage.

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In response, leaders in manufacturing must place greater importance on transparency in the demand and supply chain gaining a real-time view of global operations, and engaging their entire workforce in improved decision making.

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