It also plans to use Facebook Exchange, a real-time marketplace to buy ads based on what sites users are visiting.
Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.
The only other item we buy in such quantities with such poor real-time pricing information is health care.
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Real-time bidding will also emerge to become the dominant way to buy mobile media, which involves using a programmatic, instantaneous auction.
Since we trade in real-time and market participants want value added now, I put together the buy points and strategies of the past few weeks along with a new one if you want to be involved in what can be another big run in the fourth quarter.
Best Buy ( BBY - news - people ) to offer real-time inventory information about product availability at local stores.
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The bust is good news for his real estate investment trust, AvalonBay Communities, and for long-term investors looking for an opportune time to buy in.
Special Offer: Get technology stock investing recommendations in real time from the guy who told readers to buy Isilon and 3Par before they made triple-digit gains.
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Facial detection technology is making it feasible to do real-time measurement and analysis of ads in the physical world and predict the products you will want to buy, based on who you are or what you look like.
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But do we really want algorithms knowing what we want better than ourselves, so they can determine -- faster than real time -- where we should stay, when we should eat, who we should meet or what we should buy?
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