Create an action plan: Ready, Aim, Fire works better than Ready, Fire, Aim.

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Perhaps we really do have a case of: Ready, Aim, Fire?

FORBES: Ready, Fire, Aim!

The ready-aim-fire traditional approach works best in more mature markets, where your strategy is to add features and value to competitive products, or address an underserved new segment of the marketplace.

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You hear the words, Ready, Aim, Fire.

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Even when a good plan is possible, I believe there are many circumstances where the ready-fire-aim approach is the best alternative, even though it may be counter-intuitive that one can fire without having aimed precisely.

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"What our opponents are urging here is a practice of 'ready, fire, aim, '" says Olson.

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