And when we were assigned to do that I really got the knack and saw the importance of reading word by word, line by line, paying attention to every single word that was on the page.

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Seated at a desk with a statue of Ronnie James Dio (the late metal singer who popularised the 'devil' hand salute) on the corner, Tsonev wears a black T-shirt reading 'k'metal', playing off the Bulgarian word for mayor - kmet.

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Whatever language a person is reading, the same area of inferotemporal cortex, the visual word form area, is activated.

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When pressed for details about how this "document DRM" actually works, the PR rep we spoke with had zero information -- we asked whether a Mac version of the BBeB-reading software would be released but no word on that either.

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In addition, in order to be fully accurate in word reading, we have to use meaning gleaned from the context in many cases, for example "read", "lead", "sow", "close".

BBC: Viewpoints: Teaching children to read

Reading an analysis in the Wall Street Journal by Joseph Walker, one word represented the great virtue Yahoo CEO Scott Thompson must bring to his new job: focus.

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In 2000, his spoken-word album The Rose That Grew From Concrete featured luminaries from Mos Def to Nikki Giovanni reading his poetry.

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The teaching of reading should encompass a balance of teaching strategies including a systematic approach to phonics and other word reading strategies, and a significant emphasis on children experiencing a wide range of texts, including moving image and digital - all available to read from the very beginning.

BBC: Viewpoints: Teaching children to read