With Audible's innovative Whispersync for Voice technology, BMW owners can also switch seamlessly between reading a book on their Kindle at home and listening to the companion audiobook in the car via their iPhone app-without losing their place.

ENGADGET: BMW and Mini cars add iOS integration for Audible, Glympse, Rhapsody and TuneIn

An update to an older feature, Whispersync for Voice, combines the two versions, so you can switch between listening to and reading a book without losing your place.

CNN: Hands-on with the new Kindles

Now, Amazon is extending Whispersync to professionally narrated audiobooks - customers can start reading a book on their Kindle, and seamlessly switch to listening to their corresponding Whispersync for Voice-enabled audiobook from Audible on their phone or tablet, picking up exactly where they left off.

ENGADGET: Amazon announces $119 Kindle Paperwhite with illuminated, capacitive touch display

Much of this will be used for activities such as social networking websites, but there were also signs of a switch to the screen for other types of reading, such as fiction, news and information.

BBC: Young people 'prefer to read on screen'

All these mutations were done by physically changing the animals' DNA. It wasn't until Johns Hopkins' Beachy and his colleagues remembered reading about the Idaho lambs that they realized cyclopamine could be used as an easier on-off switch for the hedgehog pathway.

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