According to the survey, they are watching videos, attending webinars, reading blogs and other online commentaries, subscribing to investment services and using online calculators.

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If I once guessed at whether some of my friends or family were decent writers, reading their blogs removed all doubt.

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If you have been reading my blogs, then you know by now that the methodology I promote is to investigate prior to applying, through networking.

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Now you're reading your favorite blogs?

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There is a huge group of very smart and articulate people reading forbes.com blogs.

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And you are plugged into the rumor mill about the iPhone 5, as evidenced by your reading this and other blogs.

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If the mommy market is the target this means actually reading the hundreds of blogs and Pinterest articles, as well as joining the Facebook groups.

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It is true, for instance, that the vast majority of blogs are not worth reading and, in fact, are not read (although the same is true of much in traditional newspapers).

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It is no secret to those who know us that we love to write, and try to make our blogs, books and Brand Keys notes worth reading.

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To evaluate how these blogs were playing out in the workplace, Ghose and his colleagues followed the posting and reading behavior over a 15-month period of 2, 396 employees at a large information technology and consulting firm.

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