The teaching of reading should encompass a balance of teaching strategies including a systematic approach to phonics and other word reading strategies, and a significant emphasis on children experiencing a wide range of texts, including moving image and digital - all available to read from the very beginning.

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"We need a balanced approach to teaching reading, not one driven by fear of tests, " she said.

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But the iRex's bigger, bolder approach to digital reading is no Kindle-killer.

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In California, KIPP charter schools are flipping K-4 classrooms with dramatic results, using the approach to raise kindergarten reading comprehension scores from 36 to 96 percent.

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The same literalist approach that has prevented Western observers from reading the writing on the walls in terms of the Islamists' domestic empowerment has blinded them to the impact of Egypt's political transformation on the country's foreign policy posture.

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To date, Reading are the only club to have made a firm approach for the former Wolves and Wrexham man.

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If there seems little here that suggests a free market approach and de-regulation as remedies, the reader is not mis-reading.

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Scottish Education Secretary Michael Russell said the figures would be "welcome reading" to Scotland's education sector and a "vindication" of the Scottish government's approach to student fees.

BBC: Non-UK applications to Scots universities rise