And I see sometimes people will spend a huge amount of time on their big business idea and doing tons of market analysis and reading every article they can and cross-referencing 20 different potential competitors.

FORBES: Move up http://i.forbesimg.com t Move down

At the heart of the case was the television footage of the game and lip-reading analysis of what happened between the players.

BBC: The John Terry verdict explained

Yet though his predictions may be dubious, his analysis is worth reading and pondering, especially by those who before the euro crisis were fond of declaring that Europe was showing the world a way to a better future.

ECONOMIST: The future of Europe: A declinist��s case | The

He teaches the techniques of reading personality quirks and preoccupations from what people say they see in ink blots, providing analysis to the Italian courts and to the Vatican, which wants clues to a person's state of mind before deciding on a marriage annulment.

FORBES: That's Amore

"I recall on one occasion, reading Mike's analysis about one of our policies which we were getting a bit confused and commenting that he had made sense of if all for me!"

BBC: Mike Baker, 2001

"The Girls of Destiny Reading and Etiquette Club, " in microcosm, offers a solution to many of the ills which our analysis of the interviews in the "Girls at Risk" project revealed, and meets many of the recommendations which the team subsequently made.

CNN: Girls at risk: Starting a revolution for teenage mothers

The plastic must also be flat and smooth for the reading to be accurate, and the object must be brought to the machine (which is not very portable) for analysis, which takes yet more time.

ECONOMIST: Recycling