In July, we polled Forbes.com readers for their choice of the top tools.

FORBES: Methodology

Next, we polled Forbes.com readers for their choice of the top tools.

FORBES: Magazine Article

Congratulations to Philip, by the way, on an excellent choice that would have earned his readers a handsome 38% return.

FORBES: When Betting On Stocks, Wait Before Lighting That Victory Cigar

Videogame magazine publisher Mediaworks said nearly 90% of its readers voted for the PlayStation2 as their preferred choice in a questionnaire, while only 5% choosing rival Sega's Dreamcast.

BBC: PlayStation site crashes

" From a short list that included "Trendsluts, " "Ironoclasts" and "Pabstsmears" (named after hipster beer of choice Pabst Blue Ribbon), readers chose "Fauxhemians.

FORBES

If so, you might be familiar with RSS, a technology used by nearly every blog on the planet to allow readers to view entries in the program of their choice.

FORBES: A Bit Of The Future Was Lost With The Tragic Death Of Aaron Swartz

Digital delivery means readers outside the New York area no longer face a choice between paying more for the Times or settling for a second-rate local paper like, say, the Gainesville Sun.

FORBES: Why the NY Times Is Selling Its Regional Newspapers

Genre writers make a conscious choice to write within the framework of specific categories that readers and filmgoers know: horror, suspense, crime, science-fiction, western.

WSJ: Screenwriter-Novelist Derek Haas on Popcorn Fare | Word Craft