Reader's Digest fans were suckers for sweepstakes, and its mailings scored 20% response rates.
Once the voice of small-town America, under its founders Reader's Digest actively spread a far right-wing agenda.
That changed in 1952, when Reader's Digest published "Cancer by the Carton, " an article detailing the dangers of smoking.
Launching of KASAYSAYAN: THE STORY OF THE FILIPINO PEOPLE, by the Asia Publishing Co. (Reader's Digest and A-Z Direct Marketing).
Reader's Digest, RG Steel, Dewey, Tribune and their bankruptcy lawyers either declined to comment or didn't respond to requests for comment.
WSJ: Transparency Is the Rule in Chapter 11��Except for CEOs
Reader's Digest Association Chairman Thomas Ryder brought in Klingel and gave him a blank check to clean up the circulation mess.
Reader's Digest presented itself as a guardian of American morality and values.
Shares in Reader's Digest Association , which have almost halved this year, revived a tad after the chairman and chief executive, James Schadt, quit.
It lost more than circulation revenue, too, since Reader's Digest exists so that the company can mine its database to cross-sell books, videos and CDs.
In June 1960, a Reader's Digest advertisement quoted President Dwight D.
For three decades the Reader's Digest Association was able to keep its flagship magazine's more than 15 million subscribers by sending out 40 million subscribe-and-win sweepstakes solicitations a year.
For the first time in Reader's Digest history, subscription cards for the venerable magazine are fluttering like confetti from more than 150 million telephone books, small-town newspapers and popular catalogs.
We encourage Sony Ericsson fans and non-fans alike to go check out the real deal, but in the meanwhile, we've put together a Reader's Digest peek here at some of the highlights.
Exactly what the relationship was between Reader's Digest and state foreign policy is unclear, but its role in encouraging American readers to think about and actively engage in world affairs is beyond doubt.
In the February 1969 issue, apparently fearing a lack of support for the Vietnam War, Reader's Digest launched a "Fly this Flag Proudly" campaign, inserting flag decals into the 18 million copies of the magazine.
When Reader's Digest first ventured into bankruptcy in the summer of 2009, the multimillion-dollar payouts to top executives that showed up in court filings sparked outrage from employees facing layoffs and retirees staring down benefit cuts.
WSJ: Transparency Is the Rule in Chapter 11��Except for CEOs
According to the October 1994 Reader's Digest, Mr. Mirzayanov is personally aware of Russia's development of a class of binary chemical weapons (formed by combining two relatively safe chemicals to produce a toxic agent) nicknamed "Novichok" (Newcomer).
In October 1999, I had the opportunity to return to Gaza and the West Bank for Reader's Digest, to research a story on how the Palestinian Authority under Yasser Arafat was spending U.S. taxpayer dollars it received in aid.
CENTERFORSECURITYPOLICY: Don't Throw Good Money After Bad in the Middle East
Perhaps the decline of Reader's Digest's fortunes was inevitable with the longer-term social and political influences of 60s counterculture, the failure of general interest magazines, the rise of global media targeted at specific niches and the advent of the internet.
They helped the company reel in 2.3 million renewals and new subscriptions in the first half of 2000, making it the first year since Richard Nixon was in the White House that tired old Reader's Digest scored more subscribers than it lost.
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