The Reader Daily Edition is the third new e-book reader the company has introduced in the last few weeks.
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The Reader Daily Edition includes 2 GB of memory and expansion slots for additional memory (up to 32 GB).
ENGADGET: Sony Reader Daily Edition (PRS-950SC) now shipping for $299
The Reader Daily Edition offers portrait and landscape orientation.
Earlier this month, for example, Sony said that demand for its new Daily Edition Reader is so strong that while it hopes to fill orders by Christmas, it can't guarantee a delivery date.
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Sony's Daily Edition e-reader will also have to contend with newer rivals vying for a piece of this fast growing segment.
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