The findings show that more girls admit they read text messages, magazines, emails, fiction, song lyrics and social networking message boards and poems than boys, while more boys said they read newspapers, comics and manuals.

BBC: Novels read monthly by 'less than one in two children'

Finally, as more magazines are adding digital additions to be read on tablets, print advertising must be re-imagined for the digital versions.

FORBES: CES Highlight #2: Tablets