To find out why people react in this way, a team of Princeton researchers attached players to functional MRI machines.

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When drought caused fires in the Amazon jungle, and then devastated crops and cattle in the poor north-east, Mr Cardoso and his team seemed slow to react.

ECONOMIST: Brazil

Jones, Mafi and Denis Hurley saw plenty of possession in the first quarter but Munster grew frustrated by the Dragons' well-organised, aggressive defence and O'Gara had to react sharply to prevent Ashley Smith from releasing a team-mate for the line.

BBC: Munster 27-3 Dragons

And he instructs players on how to react to many possible outcomes depending on what the other team does.

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There is no manager, leader or management team that can predict, plan and execute as well as a team that has its ears close to the market, and the flexibility to react quickly, willing to make mistakes (and learn from them even faster) without bias for a predetermined plan.

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