Particularly when the 18-34 male demographic is becoming increasingly harder to reach through traditional means.
Rather than bemoan the perils of digitalization or a soft ad market, he touts the unmatched reach a traditional broadcast series like CSI can provide advertisers.
According to Baxter, CSR can reach beyond the traditional model and find a role in successful business models in Canada.
And he found it challenging to reach them through traditional therapy.
The report's suggestion that online material had far less reach and credibility than traditional media was seen as out of touch by some critics.
It has created opportunities for people with non-traditional backgrounds to reach readers who are intensely interested in what they have to say.
Relying on traditional methods to reach and empower seniors, while effective in previous election cycles, underestimates the role that these voters are playing in driving the conversation online.
Mr. Faisal Bin Abdulrahman Bin Muaammar further expressed his wish to formalize cooperation with UNESCO to engage the Centre in joint initiatives to reach out to religious and traditional leaders, educators and youth associations in order to harness respect and mutual understanding of the positive values of diversity.
Advertisers believe that about half of all traditional advertising does not reach the right audience.
Blogging connects you with other bloggers and, as with traditional media, exponentially increases reach.
By moving outside the boundaries of the traditional health system, it would reach people where they work and live.
This aid does not reach all Ghanaians, especially those in the traditional agricultural industries that used to be the engine of Ghana's economy.
It will matter when and if critical mass is reached, and online-only merchants, who don't have to underwrite the expense of having traditional stores on city streets, reach dominance.
The built-in speaker on the rear won't come close to filling a room (or even a noisy car, perhaps), but a headphone jack will let movie fans and youngsters alike appreciate content a bit more, especially if traditional tablets are priced out of reach.
Traditional thinking is that, when you reach a certain age, you simply stop working.
With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow.
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The service is designed to reach a new generation of people who do not watch traditional ads or even in some cases television.
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Today the M2M market is an adjacent and incremental opportunity to the traditional mobile market because it has a broad reach and an impact on solutions across all industries.
That's why Windows 8 opens in the start screen, why Microsoft is working to build up a large catalog of tablet-type apps that run only in the start screen, and why the traditional desktop has been relegated to a mode you reach by clicking on an icon on the start screen.
Regardless, it's clear that traditional publishing houses see the format as a way to reach new readers as well as drawing existing fans back to their old favorites.
Faster and cheaper than traditional banks or companies like Western Union, these outfits reach parts of the world others cannot and are a lifeline for the millions of immigrants and guest workers living in rich countries who send money back home.
This was in contrast with the days of traditional advertising, when all one had to worry about was reach and impressions.
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Litan points out that one of the big disadvantages of the traditional TLO model is that the TLO exerts the entire control over which innovations reach the market, in what form, and how fast.
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If their party can't get the 60 votes needed for the bill to reach the Senate floor, some top Democrats have hinted they may try to short-circuit the traditional legislative process by using an obscure tactic known as reconciliation.
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