Modern face tattoos (even cool ones such as Mike Tyson's eye tribal) definitely have a long way to go before they reachthesamelevel of social acceptance as nose piercings.
Both countries have some way to go before they produce footballers who reachthesamelevel as their other sporting heroes such as Tendulkar - the second highest Test century maker of all time - and Courtney Walsh - the leading wicket taker in Test history.
Tom Edwards of NPD Group says it may only take 10 years for DVD to reach 90% of the population compared to the 25 years it took VCR's to achieve thesamelevel of interest.