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Today, Reach Out and Read annually serves more than 3.9 million children between the ages of 6 months and 5 years of age.
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Without that government funding, both the national staff and the local Reach Out and Read coalitions and sites have to spend much more time fundraising.
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And that is how Reach Out and Read was born.
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The program was particularly important in areas where low-income families are living in difficult conditions, said Traci Lester, executive director of Reach Out and Read of Greater New York, a literacy nonprofit group that signed up children for the program.
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And they raise most of the money to pay for the books. (Only about a third to a half of the book funds come from matching funds provided by the national Reach Out and Read office.) The program works because it is rooted in individual responsibility: the responsible behavior of parents who, who once they understand the importance of reading to their young children, do so.
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And you could reach out and touch those stories, read those stories, contemplate those stories again and again.
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Reach out to past customers via e-mail and letter (Boomers still read snail mail).
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