Rightly, marketers like that they can measure the performance of an ad in real time and easily reach an audience for the best price.
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The narrative drive of their lyrics and the raw heft of their voices will reach an audience far beyond the smalltown Texas they write about.
It used to be that if you wanted to reach an audience of millions or tens of millions, you had to be a large corporation.
National film industries that can match Hollywood's skills of story-telling and crowd-pleasing will find it easier to reach an audience, to make a profit, and to win an Oscar or two.
Since NFL programming is an effective, but expensive method to reach an audience, it is important for advertisers to have all the analyzed data in front of them when making purchasing decisions.
"One of the powers of being at a business school is that you reach an audience that would never show up at a meditation fair" but can recognize the techniques' usefulness, he said.
Fans have waited decades for the message of Atlas Shrugged to reach an audience broader than those willing to tackle the 1, 200 page epic novel, and this film is primed to do just that.
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Among a selection of 100 top brand pages on Facebook, those using paid media reach an audience that is on average 5.3 times larger than organic audience alone, and 5.4 times greater than the total audience of top brand pages using no paid media with a similarly sized fan base.
While the ad will reach an influential audience in DC, it looks like Mayors Against Illegal Guns is trying reach a larger audience via the buzz it is generating from the ad.
In ten years the X Games have become, pound for pound, one of the most valuable enterprises in television sports--and a favorite venue for Sony, Gillette and other marketers eager to reach an elusive audience: 12- to 19-year-olds.
So, if a brand wants to reach out to an audience of a particular show they should advertise on Facebook, too.
My bill would find those indies that work, and invest in their directors and producers to help them reach an even wider audience.
Mendes says he enlisted the help of his son to find DJs for the disc and hopes the remixes will reach out to an audience who wouldn't otherwise hear his music.
Star Toilet Paper is a company that uses toilet paper as an innovative advertising medium to help companies reach an unmatched captive audience and then provides this product for free to large venues.
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Gone is the time that the only way to reach your desired audience was through an expensive ad campaign or by hiring a pricey public relations firm.
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Pop-ups are an ideal way to reach a younger audience, he said.
His quest for the Republican nomination that year gave him respectability and an audience he could not reach as the nominee of the Libertarian Party in 1988.
And the fact that Apple recently sold its 400 millionth iOS device means that both mobile and console game developers will continue to flock toward the iPhone (and iPad) as a way to reach an instant, incredibly massive and diverse audience.
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The Absolute Radio Network saw digital listening reach an all time high, with an audience of 2.28 million listeners - the largest digital audience of any commercial station over the past three months, and an increase of 1% on last year's figures.
For four consecutive years, Fox has been the No. 1 network among adults aged 18 to 49, an audience advertisers pay a premium to reach.
Media specialists are ideally suited to an age when working out how to reach your audience is as important as working out how best to express your message, because they are comfortable working across a range of media and are used to quantitative analysis.
Certainly his controversial wording about Islam in his speech at Regensburg in 2006 was an example of a scholar pope unable to reach a mass audience, especially when compared to the media maestro John Paul II.
But six years later, he confessed an "ineradicable" desire for his letters to reach a wider audience.
To be sure, magazines like Lucky and Marie Claire have tried to reach out to a broader audience of women and are now showcasing an eclectic range of styles and prices.
Google's "Audio Ads" platform, an extension of AdWords, automates the process considerably, giving customers with an easy way to designate the time, station format, geographic market and demographic audience they are trying to reach and providing them with an "ad creation marketplace" where they can collect bids from ad specialists who can work with them to create their radio spots.
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