The company capitalized on a slew of tweets and re-tweets highlighting its relocation to Louisville and the creation of 95 new high paying management jobs.

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The best brands took advantage of the power outage inside the Superdome, quickly crafting tweets, winning re-tweets and engaging fans in the absence of the sport.

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It measures the Twitter Equality Quotient or Twee-Q of any account by riffling through its re-tweets to calculate the gender split.

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You can also purchase re-tweets and even comments on your posts.

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In addition, Factiva scans Twitter.com feeds to score individuals based on the number of times they tweet, as well as the number of times they're mentioned in tweets.

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"But for a missed turning and a couple of Tweets, we're in pretty good shape, " Coe joked.

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So if you're following Jake or you're following Mark, all of Jake's Tweets?

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If you want to cut down on the noise, you can just view Activity, which includes information like what tweets your friends are favoriting and who they're following, or Trends, which lets you dig into hot hashtags and keywords, by tapping on the sections on top of the screen.

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