"Marketers are telling us they're giving this print category some serious attention, " says Richard.
Look, they're going to print it in the papers tomorrow. (Laughter.) What do you think I should get him?
And if my publisher ... didn't finally step in and say, 'Vince, we're going to print, ' I'd still be writing the book.
Finally, as more magazines are adding digital additions to be read on tablets, print advertising must be re-imagined for the digital versions.
His new spot is a sea of white walls and columns punctuated by splashes of color: a sage gown with beads and feathers from his 2013 resort collection and a chaise longue he found on the street and re-covered in lapis-print fabric of his own design.
Then they asked, could you re-create that yellow in a print that would look just like the original did the day it was painted?
Both camps point at each other as the reason Mayweather-Pacquiao hasn't happened, but fight fans don't care about the bickering and fine print they're just agitated.
The Peterson guides are still in print, and they're still excellent.
Still, they're not immune to the fading of print importance.
The price compares favorably to commercial photo-printing services from companies like Eastman Kodak (nyse: EK - news - people ), which cost around 29 cents per print, but they're not as cheap as Snapfish , which charges 19 cents including shipping, according to Merrill Lynch.
Actually, now that we think of it, we're probably better off with our old fashioned print books after all.
The printer, since Gutenberg, had been limited to the function of re-creation: if you wanted to print a specific image or letter, you had to have a physical character or mark corresponding to that image or letter.
And the assumption in some of them is that some of that is going to flow into Google's print ads, that there is going to be some way that they're going to get additional feedback and additional advertising metrics than they already get from buying print ads.
With marrying editorial, advertising and direct retail done successfully in print and online, the next (re-)try is to do the same for TV.
"They can wear little French rosettes if they're for 'Les Miserables' or a tiger print somewhere if they like 'Life of Pi, ' " he says.
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That means, for example, that they can't impose a lifetime cap where if you really get sick and suddenly there's some fine print in there that says you're not completely covered.
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If you print a lot more money, you're more likely to have inflation than deflation.
No more wondering whether you're targeted in or whether you meet all the fine print requirements to qualify for one special tax break or another.
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The fine print on many amnesty agreements offers taxing authorities the ability to re-impose penalties and interest waived during the program if the taxpayer fails to meet his or her reporting and payment obligations in the future.
If you can't explain how your print came to be somewhere it shouldn't, then you're in big trouble.
If you're thinking of signing up now, check the plan's balance sheet and read the fine print to see whether your legislators reserve the right to welsh on their promises.
Whenever a celebrity dons a feather and long braids for a photo shoot, or a fashion brand releases a gaudy collection of "totem pole print" tracksuits, bloggers like Metcalfe and Keene are slammed with questions about why they're offensive.
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